The use of specific knowledge, skills, tools, and processes to provide something of value to others is
known as project management. Projects include the development of software to improve a company
process, the construction of a building, the relief effort following a natural disaster, and the
expansion of sales into a new geographic market. Projects are getting more and more important. One
of the reasons for this is that initiatives stimulate innovation, which is becoming increasingly vital.
Our economy has moved from a competitive environment where enterprises competed on
operational excellence (being more efficient) to one where disruptive innovation drives
competitiveness. What are the learning outcomes?

• Define project management and familiarize yourself with the major elements.
• Recognize the essential components of a project plan, as well as the significance of proper
  structures and frameworks.
• Have a basic understanding of some of the most common project management approaches
  and technologies.
• Recognize that review mechanisms are critical to the effective implementation and completion of any project.

The term “digital currency” refers to money that is exclusively available in digital or electronic form.
It’s also known as cybercash, digital money, electronic money, or electronic currency. Digital
currencies have no physical properties and are only available in digital form. Computers or electronic
wallets connected to the internet or specified networks are used to conduct digital currency
transactions. Physical currencies, on the other hand, such as banknotes and minted coins, are

palpable, meaning they have distinct physical qualities. Only when their holders have physical
possession of these currencies are transactions involving these currencies possible.
What are the learning outcomes of Digital Currencies and Online Trading?

• Understanding the history of money’s definition and qualities
• Consider the current state of value exchange in the digital age.
• Understand what blockchain technology is, how it works, and what its limitations are.
• Define cryptocurrency and how it compares to and varies from fiat currency.
• Explain how cryptocurrencies are managed.

Any marketing that makes use of electronic devices can be used by marketing professionals to deliver
promotional messaging and track its effectiveness throughout the consumer journey. Digital
marketing refers to marketing initiatives that display on a computer, phone, tablet, or another device
in practice. Online video, display ads, search engine marketing, paid social ads, and social media
posts are just a few examples. Traditional marketing methods such as magazine ads, billboards, and
direct mail are frequently compared to digital marketing. Surprisingly, television is frequently
grouped with traditional marketing.
What are the learning outcomes of Digital Marketing?

• Communication
• Comprehension and Application of New Media
• Digital Ethics
• Data analysis
• How to create a digital marketing plan

Investing, borrowing, lending, budgeting, saving, and forecasting are all examples of financial
management. Personal, corporate, and public/government finance are the three basic categories of
finance. The simplest method to define finance is to give instances of the various activities that it
encompasses. There are numerous career pathways and jobs that conduct a variety of financial tasks.
The following are a few of the most common examples: Investing personal money in stocks, bonds,
or guaranteed investment certificates (GICs), Borrowing money from institutional investors by issuing
bonds on behalf of a public company, Lending money to people by providing them a mortgage to buy
a house with, Using Excel spreadsheets to build a budget and financial model for a corporation,
Saving personal money in a high-interest savings account, Developing a forecast for government
spending and revenue collection.
What are the learning outcomes of Basics of Finance?

• Make use of hypothetical instances to see if a corporation is making the best use of its
  resources.
• Using demand equations, calculate demand elasticity.
• Sort economic expenses into categories.
• Show examples of standard pricing schemes.
• Describe how the government ensures that businesses follow the law.

Examine the many financing options available to get your new venture funded. Learn the basics of finance, valuations, dilution, and non-dilutive funding sources. Understand capital structure for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. Develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes that limit the effectiveness of the pitch, and how to ‘get to the close’.

What are the learning outcomes of Startup and Funding?

• How to present the project?
• Can an idea be financed?
• Where can the money be found?
• How do expectations from FFF, angles, funds, and banks differ?
• 10 most common mistakes

The function of the CEO varies based on the size, culture, and corporate structure of the organization. CEOs often deal only with very high-level strategic choices and those that guide the company’s overall growth in major organizations. CEOs may work on strategy, organization, and culture, for example. They might look at how cash is distributed throughout the company or how to form successful teams. In smaller companies, CEOs often are more hands-on and involved with day-to-day functions.

What are the learning outcomes of CEO experience Story?

• What Does a CEO Do?
• Steps to Becoming a CEO
• The Skills a CEO Needs
• Personal characteristics
• Is there a pathway to CEO?

A management team is a group of people that are in charge of running a business. They point the personnel in the direction of a single goal. They aim to attain the goal with the fewest resources possible. That is, they make every effort to achieve their objectives as quickly as feasible. In management, there is a significant gap between effectiveness and efficiency. When management employs all available resources to complete a task, he or she is effective. A manager, on the other hand, is efficient when he or she employs the fewest resources possible to achieve the task in the shortest amount of time. Planning, organizing, staffing, directing, and managing are the primary activities of management.

What are the learning outcomes of Basics of Management?

• Five functions of management
• SMART goal setting technique
• Ideal characteristics of a good manager
• Managing styles
• Power of building a network

Any measures taken by a firm to attract an audience to its goods or services through high-quality messaging are referred to as marketing. With the long-term goal of showing product value, developing brand loyalty, and eventually increasing sales, marketing strives to create standalone value for prospects and consumers through content. In fact, the fundamental purpose of marketing is to attract consumers to your brand through messaging. Ideally, that messaging will helpful and educational to your target audience so you can convert consumers into leads.

What are the learning outcomes of Marketing?

• Marketing isn’t the only promotion
• Market research
• Marketing tactics
• SWOT analysis
• How to write a marketing plan

By definition, the term “sales” refers to all activities involved in selling a product or service to a consumer or business. But in practice, it means so much more. A lot of effort goes into closing a business, from prospecting to creating relationships to giving solutions to consumers. To help you solve for the customer and improve income, we’ll look at different sorts of sales, typical sales phrases, and sales processes.

What are the learning outcomes of Basics of sales?

• Nothing happens until someone sells something
• Prospecting
• Gaining interest and attention
• Handling objections
• Most common mistakes

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” PR people are storytellers. They create narratives to advance their agenda.  PR can be used to protect, enhance or build reputations through the media, social media, or self-produced communications.  A good PR practitioner will analyze the organization, find the positive messages and translate those messages into positive stories.  When the news is bad, they can formulate the best response and mitigate the damage.

What are the learning outcomes of Publis relations?

• Why should we communicate?
• Who is your public?
• Messages
• Communication tools
• Crisis management

Broadly, a product is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas” (Kotler & Keller, 2015). Coca-Cola is more than a soda. Starbucks is more than coffee. Ray-Ban is more than a pair of sunglasses. Interacting with these products provides experiences, and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. That’s why they cultivate their brands.

What are the learning outcomes of Branding?

• Brand identity building
• Telling a story and differentiate
• Value of brand
• Case study

Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new ones. You’ll develop the skills and knowledge to analyze the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation, and project management. Digital business experts collate, manipulate and interpret data to inform decisions, keep abreast of ongoing developments in digital business management and guide strategic decision-making.

What are the learning outcomes of Digital Business World?

• How did google change our world?
• What Google know about us, are we being listened? – big data
• Facebook/Instagram vs. Google/YT
• What can we learn from google data (ie? Google trends) – data science/data analysis
• Plans

Personal finance is a term meant to describe financial management practices. Personal finance is important for managing your money through budgeting, spending and savings. It includes long-term planning that considers potential financial risks, investments and how your financial situation evolves over a lifetime.

What are the learning outcomes of Personal Finances?

• Understand how to read a paycheck
• How to counsel individuals on money-saving techniques and budgeting
• How to analyze personal finances and identify places where they’re spending too much or where they’re making poor financial decisions
• Examine personal habits, strengths, weaknesses and values when it comes to money

Leaders help themselves and others to do the right things. They set direction, build an inspiring vision, and create something new. Leadership is about mapping out where you need to go to “win” as a team or an organization; and it is dynamic, exciting, and inspiring. Yet, while leaders set the direction, they must also use management skills to guide their people to the right destination, in a smooth and efficient way.

What are the learning outcomes of Leadership?

• Managers vs leaders
• What skills should a leader have?
• Are leaders born or educated?
• Leadership styles

CSR is a self-regulatory business model that allows a firm to be socially accountable to itself, its stakeholders, and the general public. Companies can be aware of their impact on all parts of society, including economic, social, and environmental, by exercising corporate social responsibility, also known as corporate citizenship.

What are the learning outcomes?

• Basic concept
• CSR activities?
• How do CSR activities benefit the company?
• Dos and don’ts of CSR activities?

Intellectual property is a wide term that refers to a company’s or individual’s collection of intangible assets that are legally protected from unauthorized use or application. A non-physical asset owned by a firm or individual is known as an intangible asset. Intellectual property refers to the idea that certain products of human intellect should be protected in the same way as physical property, also known as tangible assets, is protected. Legal safeguards for both types of property exist in most industrialized economies.

What are the learning outcomes Intellectual Property?

• What is the intellectual property
• When does an idea become intellectual property?
• How and when to protect intellectual property?

Human resources (HR) is the division of a company responsible for locating, screening, hiring, and training job candidates, as well as administering employee benefit programs. In the twenty-first century, HR plays a critical role in assisting businesses in dealing with a rapidly changing business climate and a higher demand for quality personnel.

What are the learning outcomes of Human Resources?

• Who selects – employee’s employers or employer’s employees?
• Why is human resources management important to success?
• Selection process
• Motivation
• Employer branding

A web page is a simple document displayable by a browser. Such documents are written in the HTML language (which we look into in more detail in other articles). A web page can embed a variety of different types of resources such as style information — controlling a page’s look-and-feel scripts — which add interactivity to the page media — images, sounds, and videos.Apps are an important aspect of our technology-driven environment, and they can improve a person’s quality of life, enjoyment, and productivity. Apps are also frequently utilized by both large and small businesses to simplify production and make work easier. We’ll go over what an app is, the different sorts of applications, and some examples of popular apps today in this article.

What are the learning outcomes of Gudiles for creating webpage and app?

• How to set up a website: 5 steps to get started
• What’s the Best Website Builder for You?
• What’s the Best Way to Build an App?
• Is it Better to Build iOS Apps or Android Apps?

The key goal of starting a business is to build your brand and start growing. Regrettably, this does not occur overnight. Growth is a continuous process that involves hard work, patience, and commitment. There is no particular step or secret formula for outperforming competitors or achieving rapid success in the sector.

What are the learning outcomes of Rapidly growing business?

• What do we consider a rapidly growing business?
• What are the benefits of a Rapidly growing business?
• Have a practical and theoretical view of a rapidly growing business